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How to Communicate with Multiple Generations and Keep Your Sanity! |
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You try to get your employees to work together smoothly. With the constant arguing of who’s way is better to do the work, you can’t understand what the big deal is all about. Your motivational ideas aren’t working, at least not for everyone. And, you are wasting more money by having an ineffective workforce and chasing after ineffective ways to keep everyone happy. If you find yourself in this situation, you are not alone. A majority of companies today, new and old or large and small, are facing the same problem. However, solving some employee communication issues can be as easy as looking at your workforce as a whole. |
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Market Share: Understanding this key Metric |
| Understanding what market share is and how to calculate it can be key to assessing the strength of your brand. This brief article discussing market share is the first in a series of peices on marketing metrics to follow in the coming months on the DCA website. | |
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Interviewing and Salary Negotiation Tips for Employers and Employees |
| Employers obviously want to hire an employee for as little as possible. However, with this in mind: you often get what you pay for. Be wary of the type of employee you might be attracting with your low pay rate. If you’re a small business owner, or just starting a new business and don’t have a high salary to offer, you might want to consider some incentives like stock options, flexible schedules for students, moms or semi-retired folks or days off (even without pay). Anything you can do to motivate them to stay happy and feel that they are part of the team will be great. |
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Five tips for getting more out of retail promotional offers |
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Make sure your business is getting the most mileage out of discount and promotional offers by planning, managing, and executing them with a strategic plan aimed at achieving your goals. These five simple tips will go a long way toward bolstering the success of your promotional marketing. |
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PPC: Pay Per Click Advertising Explained |
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Pay per click online advertising, or PPC, can be a boon for your business. When deployed in a measured and strategic way, PPC advertising is can deliver good results even on a small budget. This article explains how businesses can get started with PPC advertising and offers some tested suggestions on best practices for optimal results. |
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